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Matt Morgus

The Ultimate Guide to Buying a Home in Pacific Heights | NorthernSF

The Ultimate Guide to Buying a Home in Pacific Heights | NorthernSF

Let's buy a home in Pacific Heights

Pacific Heights Real Estate

Let's face it, the San Francisco real estate market is hot and it has been for years. As you may know, San Francisco is divided into many different neighborhoods. The Pacific Heights real estate market has been one of the hottest & most desirable neighborhoods in the city. The prestigious neighborhood is known for its desirable location, mild climate and its northern views of the Pacific Ocean & the San Francisco Bay from the Golden Gate Bridge to Alcatraz. Architecturally speaking, Pacific Heights has some of the largest homes in the city. If you are in need of a lot of square footage, Pacific Heights will have a lot of  a great options for you, including some beautiful historic mansions.

Whether you are buying your first house or trading up to a larger house, this guide will help you purchase a new home in Pacific Heights.

Miss Doubtfire House in Pacific Heights


Put together a plan.

Before you ever step foot into an open house or start looking online at websites like Compass.com, it's important to know what you are looking for. Start by listening to the San Francisco Real Estate Podcast episode about "Setting your 2018 Real Estate Goals". Have each family member make a top 10 list of their wants and needs that are the most important to them. Compare each list, side by side, and make one large family compiled list. Chances are, you are going to want something completely different then another family member, and it's important to communicate your needs to each other. Are you looking for a large mansion? Or, are you looking to downsize to a smaller condo? Are you looking for a view of the Bay or are you okay with maybe a park view? Write these items down on your top 10 list.

Pacific Heights Home


How much house can I afford?

Now that you know what you are looking for, it's important to talk to your accountant and financial advisor to see how much house you can afford. A good percentage of Pacific Heights home buyers are all cash buyers, (checkout the podcast episode, "Where do All Cash Buyers Come From") and it will be important to know how much of a budget you have to work with. Will you need to take out a mortgage? The best time to shop for a mortgage and the interest rates, is before you start to go shopping for a home. I recommend working with a local, reputable lender that understands the San Francisco real estate climate.

Gorgeous Pacific Heights House


The best Pacific Heights real estate search.

Time is the world’s most valuable commodity. Why should you search for real estate on your own time when you can easily hire a professional Pacific Heights real estate agent? Sit back and let a Realtor do the work for you. Now that you have your top 10 list and your budget, your real estate agent will be able to tell you how realistic your home search actually is. Let us provide the best service possible by only sending you the best listings that meet your criteria. A good Pacific Heights Realtors will know about Off-Market, Pocket Listings in the neighborhood and will be able to show these homes prior to ever going on the open market.

Victorian Architecture in Pacific Heights


Go shopping!

Shopping for real estate in Pacific Heights is a joy. Enjoy the process and see as many homes as you feel comfortable with. Let it be known that this is still 100% a seller’s market. If you see a house that you like, do not pass it up. Make an offer or else someone else will beat you to it.


How many houses should I see before making a offer?

My clients on average end up seeing anywhere between 8-10 homes before we are writing an offer on a property.


Make an offer.

You’ve seen 8-10 homes and you finally found your Pacific Heights dream home. Amazing! Have your real estate agent pull the sales data going back 3-6 months to find all of the similar homes that have sold in the neighborhood and zip code. Compare your house to the data to see what price makes for the most competitive offer.

Pacific Heights Mansion


If at first you don’t succeed, dust yourself off and try again. (Make another offer.)

You might say to yourself, “wow, did someone really pay that much for that house?”, and the answer is yes!

You are competing against some of the most affluent individuals in the world for a piece of Pacific Heights real estate and sometimes people get emotionally invested and will take it out on their wallet.

If you get your first offer accepted, consider yourself either a professional negotiator, or more likely, very, very lucky. You’re not alone, most Pac Heights home buyers are writing 3 to 4 offers before getting their offer accepted. The most important thing is to have patients. We will find and close on the right house for you.


Are you having trouble beating all cash buyers? Sick of bidding wars?

See my San Francisco Real Estate Podcast episode, “4 Steps to beat All Cash Offers in San Francisco” and “#1 Way to Win a Real Estate Bidding War”.


Closing Time

Congrats it's time to celebrate with some champagne and some wine! It's your time to enjoy living in one of the most prestigious neighborhoods San Francisco has to offer.


Matt Morgus is a top producing real estate agent at Compass in San Francisco with over $100,000,000 in sales volume. If you are interested in buying or selling a home, and you are looking for a San Francisco Realtor, contact Matt Morgus, from Compass Real Estate, at 415-361-9950 to setup a private consultation.

3880 Sacramento St, San Francisco, CA 94118 | MLS# 468451 | NorthernSF

3880 Sacramento St, San Francisco, CA 94118 | MLS# 468451 | NorthernSF

3323 Clay St, San Francisco, CA 94118 | MLS# 468284 | NorthernSF

3323 Clay St, San Francisco, CA 94118 | MLS# 468284 | NorthernSF