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Matt Morgus

San Francisco Real Estate Podcast: How to negotiate multiple offers if you are a seller.

San Francisco Real Estate Podcast: How to negotiate multiple offers if you are a seller.

How to negotiate multiple offers if you are selling real estate.

Congrats, you've listed your house and you now have a stack of buyer offers to review. What is the best way to negotiate to get the most money for your home.

1. What is the goal of selling the house? Is it to make the most money, or to sell to the right person?
2. Should I send a "best and final" multiple counter offer, or should I let the other buyers know our current highest offer? 

Please see the excerpt below from the San Francisco Real Estate Podcast:

So you just listed your home, and it's a seller's market. I'm sure your agent prepped you that chances are, if your house is priced right, within the first week or two, you're probably gonna get a stack full of offers. You're gonna be getting lots of offers here in San Francisco. How do you know which one to take? How do you know which offer to counter? That's a common question, you know? Typically what happens is this, your real estate agent will sit down with you, and when you review the offers... actually before you review the offers, your agent should be asking you what is your number one goal? Is your number one goal to make the most money possible? For a lot of people, their number one goal is to cash out and to make the most money possible.


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