Learn about listings before they go on the market. | San Francisco Real Estate Podcast
How to learn about new listings before they go on the market.
Work with a real estate agent.
Up to 25% of homes sold in San Francisco are sold before they go on the market. That's right, they're sold before they ever hit Compass, Redfin or Zillow. What can you do about this?
In a very internet searchable, DIY world, it's easy to assume that you can search for homes on your own, and you're right, you can. When it comes to getting the info on new prospective listings the #1 tool you have is to work with a real estate agent. That's right, real estate agents constantly hear about new listings every week. Relationships mean everything in real estate. Work with a local agent who is connected and well-liked in the agent community and there's a good chance you will be buying a property off-market.
Compass Coming Soon
As you know by now, Compass is the #1 brokerage in San Francisco by sales volume (2018). If Compass has the majority of the listings, it's a great idea to use their app. Download the Compass Real Estate app for free on iTunes app store.
Why is using the Compass app so important? In a few weeks, Compass is launching #CompassComingSoon in which the brokerage will ask all of their real estate agents to upload their new listings prior to going live on the MLS. What does this mean for the buyer? This means you will get a first look at all of the newest San Francisco listings from Compass. Good idea right?
If you are looking to buy a home in San Francisco and want to learn about new listings prior to hitting the market, pick and follow 10 active real estate agents on Instagram. I have personally sold homes off-market using Instagram as a tool, just by following local agents. Also, don't forget to watch the stories. Agents love to promote new listings. Follow some.
Second, find local real estate hashtags and follow them. Some examples could be #SFRealEstate, #SFRealtor, #NorthernSF #VictorianHomes, #ModernHomesSF, #CompassComingSoon.
Talk to your neighbors
It's become clear that in a world full of social media, people have become un-social. I like to call it, Unsocial Media. The next time you are out for a walk, or taking your dog to the dog park, spend 5 minutes and talk to your neighbors. You might be surprised to find out they may know of someone selling in the neighborhood. Try it, it works!
Write a letter
This is an old-school way of meeting home sellers but it actually works well. The next time you are driving down the street and you see a house that you love, take a note and write down the address. Spend 5 minutes crafting a handwritten letter with an intro about yourself and why you love the home. Ask if they would be interested in selling. Worst case is, you just sent your neighbor a nice compliment.